Our Approach to SEO
It’s always about the person.
Good SEO comes down to improving your customers’ user experience with your website. Just think about how Google works: Its job is to serve the best possible search result, giving you the best experience. Everything we do for our partners serves this goal. We don’t manipulate search engines, we improve customer experiences which increases your rankings and ultimately, your profits.
What Does SEO Success Look Like?
Increased Web Traffic
Higher User Engagement
More traffic is not a good thing when it’s low quality. We bring in users that engage with your brand.
Higher Conversion Rate
We measure how many purchases come from organic traffic to quantify the value of our SEO efforts.
What is SEO?
Simply put, SEO is the art and science of increasing your website’s ranking in Google and other organic (non-paid) search engines. Good SEO ultimately comes down to improving the user experience to increase engagement and increase sales for your business.
In practice, this means understanding your industry, competitors, and customers on an intimate level. We research and select the most relevant and valuable keywords your ideal customers are using and develop a plan to implement them on your website in a manner that improves the user experience.
“Good SEO comes down to improving the user experience to increase engagement and ultimately increase sales for your business.”
Do I Actually Need SEO?
The fact is that SEO may not be the best use of money for certain businesses with limited resources. It all depends on your product, industry, customers, and objectives. What Odd Hive won’t do is sell you on a service you don’t need because our success is directly tied to yours. Contact us to see if SEO is the best option for your business.
There Are 16.73 Trillion Agencies Doing SEO
SEO is often code for bullshit. In fact, this is one of the reasons Odd Hive was started. After countless encounters with business owners who were, quite frankly, getting screwed by someone claiming to do SEO, there was a clear need for transparency and ethics in this industry. Odd Hive is unique in its philosophical approach to SEO and strong emphasis on client communication. We don’t do templates. We don’t do bullshit. We just do good marketing and back that up with data.
What Does Working with Us Look Like?
Our bottom line benefitted from his expertise.”