Our Approach to SEO
No Templates. No Shortcuts. Just Good Marketing.
Good SEO comes down to improving your customers’ user experience with your website. Just think about how Google works: Its job is to serve the best possible search result, giving you the best experience. Everything we do on your website serves this goal. We don’t manipulate search results, we do what it takes to make your website better serve your customers, increasing your organic rank in search engines and ultimately your profits.
What Does SEO Success Look Like?
Increased Web Traffic
Show up naturally in Google when your most valuable potential customers are searching.
Higher User Engagement
We compare key metrics including average time on site, pages visited, conversion rate, and more to show SEO value.
Higher Conversion Rate
To help quantify the value of SEO, we will show you how your organic conversion rate has improved over time.
We measure how many purchases come from organic traffic to calculate the value of SEO efforts.
What is SEO?
Simply put, SEO is the art and science of increasing your website’s ranking in Google and other organic (non-paid) search engines. But this is more jargon that neither of us cares for. Good SEO comes down to improving the user experience to increase user engagement and ultimately increase sales for your business.
In practice, this means understanding your industry, competitors, and customers on an intimate level. We research and select the most relevant and valuable keywords your ideal customers are using and develop a plan to implement them on your website in a manner that improves the user experience.
“Good SEO comes down to improving the user experience to increase user engagement and ultimately increase sales for your business.”
We don’t have time for or interest in empty promises. We don’t accept every client and we will tell you up front if investing in SEO is not the best strategy for your business.
Do I Actually Need SEO?
The fact is that SEO may not be the best use of money for certain businesses with limited resources. It all depends on your product, industry, customers, and objectives. What Odd Hive won’t do is sell you on a service you don’t need because our success is directly tied to yours. Contact us to see if SEO is the best option for your business.
There Are 16.73 Trillion Agencies Doing SEO
Why Should I Use Odd Hive?
SEO is often code for bullshit. In fact, this is one of the reasons Odd Hive was started. After countless encounters with business owners who were, quite frankly, getting screwed by someone claiming to do SEO, there was a clear need for transparency and ethics in this industry. Odd Hive is unique in its philosophical approach to SEO and strong emphasis on client communication. We don’t do templates. We don’t do bullshit. We just do good marketing and back that up with data.
“We don’t do templates. We don’t do bullshit. We just do good marketing and back that up with data.”
What Does Working with Us Look Like?
“Giorgio was our account manager on a long-term SEO maintenance project. He took the time to understand our market and find solutions that spoke accurately to our core. He excelled at managing the required busy work of SEO, yet also found new and clever solutions for our individual challenges. He understands the details of search, and he knows how to tune and win in search engine results pages. He doesn’t give lip service to SEO. He digs in and makes it happen. Our organic traffic is stronger than ever, and our revenue has followed suit. He knows his stuff.
Our bottom line benefitted from his expertise.”