Our Approach to SEO
Our Philosophy
It’s always about the person.
Good SEO comes down to improving your customers’ user experience with your website. Just think about how Google works: Its job is to serve the best possible search result based on what a user wants, not just what they type. Everything we do for our partners serves this goal. We don’t manipulate search engines, we improve customer experiences which increases your rankings and ultimately, your profits.
What Does SEO Success Look Like?
Increased Web Traffic
Show up naturally in search engines when your most valuable potential customers are searching.
Higher User Engagement
More traffic is not a good thing when it’s low quality. Good SEO brings in users that engage with your brand.
Higher Conversion Rate
More Sales
We measure how many purchases come from organic traffic to quantify the value of our SEO efforts.
What is SEO?
SEO is the art and science of increasing your website’s ranking in Google and other organic (non-paid) search engines for non-branded keywords that signal high intention to convert. Good SEO ultimately comes down to improving the user experience to increase engagement and increase sales for your business.
In practice, this means understanding your business, industry, competitors, and customers on an intimate level. We research and select the most relevant and valuable keywords your ideal customers are using and develop a plan to implement them on your website in a manner that improves the user experience and in turn, your bottom line.
Do I Actually Need SEO?
The fact is that SEO may not be the best use of money for certain businesses with limited resources. It all depends on your product, industry, customers, and objectives. What Odd Hive won’t do is sell you on a service you don’t need because our success is directly tied to yours. Contact us to see if SEO is the best option for your business.
There Are 16.73 Trillion Agencies Doing SEO
Why Should I Use Odd Hive?
SEO is often code for bullshit. In fact, this is one of the reasons Odd Hive was started. After countless encounters with business owners who were, quite frankly, getting screwed by someone claiming to do SEO, there was a clear need for transparency and ethics in this industry. Odd Hive is unique in its philosophical approach to SEO and strong emphasis on client communication. We don’t do templates. We don’t do bullshit. We just do good marketing and back it up with data.
“We don’t do templates. We don’t do bullshit. We just do good marketing and back it up with data.”
What Does Working with Odd Hive Look Like?
Giorgio was our account manager on a long-term SEO maintenance project. He took the time to understand our market and find solutions that spoke accurately to our core. He excelled at managing the required busy work of SEO, yet also found new and clever solutions for our individual challenges. He understands the details of search, and he knows how to tune and win in search engine results pages. He doesn’t give lip service to SEO. He digs in and makes it happen. Our organic traffic is stronger than ever, and our revenue has followed suit. He knows his stuff.
Our bottom line benefitted from his expertise.
We have worked with Odd Hive for several years now, and they have literally helped us grow our business...to the point that our bottleneck has been operations to keep up with the growth. Even though we contract out with Odd Hive, I feel like they are part of the team, we brainstorm together, they respond immediately, and often they present me with solutions to improvements that weren't even on my radar. I didn't know anyone at the company before we contracted with them, but am positive that if you are lucky enough to have the fortunate timing of becoming one of their clients when they have an opening, you should take it. (After working with them for awhile we were excited when they had some time available and doubled our contract so they could take on additional projects with our expansion.)
Results-driven is what I got when I approached this company. My contact person Giorgio, asked all the right questions and knew exactly what I wanted as an outcome. They invested time in my company and myself. Giorgio walked me through the entire process; I was able to see firsthand - the impact of their work on my business. My customer's experience with my website has been drastically improved, traffic to my website has increased and sales have gone up. Looking to improve your web traffic, customer engagement and profits....choose Odd Hive.
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